The challenge has spread across TikTok, Dubsmash, and Instagram.
Chicago rapper CalBoy recently broke out with his melodic track, “Envy Me,” to the tune of 2.5 YouTube million views in two months. While a co-sign from fellow Windy City rapper G Herbo gave it an initial boost, the song’s popularity has reached new heights over the past month as a viral dance challenge has spread across social media apps.
In October, “Envy Me” nearly tripled its previous daily Genius pageview high mark after Herbo shared the song on Instagram. The song page broke 2,000 pageviews on October 28 and saw even greater exponential growth from mid-November onward. On November 20, the track surged past 5,000 pageviews before hitting a recent peak of 9,886 on Sunday, November 25.
The primary reason for the increased interest is the viral #NayahXTweaking challenge started by Instagram user @d1.nayah, who boasts over 650,000 followers. The video, which was created on the lip sync and dance app Dubsmash, has picked up over 150,000 Instagram views and inspired tens of thousands of social media users to follow Nayah’s lead. A YouTube compilation of clips from TikTok, Dubsmash, and Instagram has racked up over 300,000 views in less than a week.
In the video clips, users dance to some particularly meaningful lyrics from the only verse on the song:
I was fighting some demons
In the field, bitch, I’m deep in
I was raised in the deep end
I know niggas be sinking
Take your bitch and go deep in
But I gave her back, why you tweaking
Of course, the viral video isn’t the only factor in the song’s popularity. From the beginning of his career, CalBoy has drawn comparisons to Lil Durk for his melodic flow, and the meme spread further as “Envy Me” gained traction on social media. Despite the alleged similarities, Durk recently gave CalBoy a co-sign on Power 105.1’s The Breakfast Club, stating that the 19-year-old is among a group of rappers including Polo G who are bringing the spotlight back to Chicago.
“Envy Me” isn’t just blowing up on Genius, where it currently sits at No. 33 on the Top Songs chart. The song has been a trending search on Apple Music, and the official music video is fast approaching 6.5 million YouTube views. In addition, the track was also Audiomack’s No. 1 Song of the Day on November 27.
The success of “Envy Me” is just the latest example of viral hits receiving a major boost from social media apps. In October, iLOVEFRiDAY’s “Mia Khalifa”skyrocketed to No. 7 on the Genius Top Songs chart thanks to a viral TikTok video. The track has maintained its spot in the Top 10 since then, and currently holds the No. 1 position on the chart. Meanwhile, Ava Max’s bubbling hit, “Sweet But Psycho,” gained extra momentum earlier this month after taking off on TikTok and being used in a Snapchat filter.
Read all the lyrics to CalBoy’s “Envy Me” on Genius now.